Excitement builds for FSB 2021
25 Aug 2021
Excitement builds for FSB 2021
CONICA has confirmed it will be exhibiting again at this year’s event.
CONICA has decided to participate in this year's FSB from the 26th to 29th of October in Cologne, Germany. In doing so, the company is sending a clear signal, despite all the adverse circumstances caused by Covid-19, that we are convinced that the market and customers want to be present at physical events once again.
Research done by the company has shown that participation in the trade fair is safe and appropriate. Thanks to the good #B-SAFE 4business hygiene concept of the fair organizers, which was developed according to the specifications of the Corona Protection Ordinance of the State of North Rhine-Westphalia and in close coordination with the authorities in Cologne, interaction at the fair is clearly and carefully regulated and the conditions have been created to safely enable physical attendance.
Direct contact is sought
Since FSB only takes place every two years, it is all the more important to be able to physically interact and make contacts. At FSB, municipal decision-makers, operators of sports and leisure facilities, architects and sports clubs come into conversation with top companies, the organizers emphasize. It is precisely these target groups that CONICA wants to reach through direct face-to-face conversations.
To ensure these conversations happen in a safe and pleasant environment, CONICA is re-using the trade fair stand concept from FSB 2019. There, CONICA appeared with a base camp in the form of an alpine hut, as normally found at around 1600m altitude. This approach was a great success with the public and it not only alludes to CONICA’s Swiss origin, but also sees this as an expression of its corporate philosophy.
Julio F. Fadel, Head of Marketing & Communication at CONICA on the concept: "We want to accompany our clients safely and successfully in every project - from a small playground to an international competition stadium - from an easy hike to the summit, so to speak. The concept was so well received by customers and our own employees alike that we decided to continue telling the story.”
In focus: solutions for athletics tracks
A special focus for CONICA this year is on athletics. As a global innovation driver of athletics running tracks, the company has been a cooperation partner of the German Athletics Association (DLV) since April 2021. Both parties want to set new standards in the field of running track research and development. CONICA has set itself the goal of bringing Germany's running tracks up to the latest technological standards in order to support athletes in their performance, and to relieve their musculoskeletal system during training. To do this CONICA seeks close cooperation with athletes, coaches and sports scientists as well as stadium operators. FSB offers the ideal platform for this. Julio F. Fadel: “We have a lot planned for FSB and are very keen to enter into discussions. We are convinced of our products and have noticed, not least in the exchange with DLV and athletes, that there is great interest in our solutions. We want to talk about this with as many market participants as possible at FSB. In addition, we are looking forward to finally meeting guests from abroad again after several months.”
About CONICA AG
Conica has been developing and producing innovative jointless flooring solutions based on polyurethane and epoxy resins for sports, games, leisure as well as other areas for over 40 years. Conica is one of the world's market leaders and innovation drivers in this field. The user-oriented requirements for technical and sports functional performance as well as usability while guaranteeing health aspects of the material itself and for the user are the focus of product development.