URBN HOOP®

Time for the new Streetball Hoop

Streetball is more than just a game. It’s passion, style, competition – and above all: pure creativity.

Whether on urban courts, in backyards, or on improvised playgrounds:

"The hoop is always the heart of the game."

But why isn’t there a hoop that truly delivers what’s needed?

One that’s tough enough for the asphalt, built to handle every dunk, and strong enough to withstand wind, rain, and sun? Why isn’t there a hoop that lasts as long as the passion for the game? It all started with this question –

"The answer: The URBN HOOP®."

This hoop sets a new standard. Durable, weatherproof, and stylish – perfectly designed for the game and the streets. More than just equipment: a true statement for those who live and breathe street basketball.

From Berlin to New York to Tokyo – the URBN HOOP® brings the Streettball Hoop into the present.